Our pricing

No.

After you sign up with your email address we'll contact you to arrange a strategy session. During this call we'll brainstorm ideas together and put together an intelligent 6- 12 month plan of incremental improvements to improve your website.

This plan will include formal success metrics for each improvement (generally this will be conversion rate , CVR).

Then – if you decide you want to go ahead – we'll take your payment information and begin executing the plan.

You'll pay monthly in advance and you can 100% stop any time. We issue a refund next month whenever our improvements do not meet their success criteria.

Every month we'll carry out one improvement per URL according to the schedule we made in the strategy session.

We'll send you a report at the end of the month, This will outline the improvement(s) we made, and track the success criteria for the changes.

If we make a change which doesn't improve the performance of your site this will enable us to think again.

No.

You can cancel at that stage without even giving us your payment information.

We'll give you all your money back.

We'll also want to find out exactly what went wrong so we can improve our service!

Yes.
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You can upgrade, downgrade or cancel your plan at any time.

Our basic plan includes changes to one URL, this progresses to five URLs for the higher tier.

You can switch URLs any time - so for example we could make one improvement on one URL one month then divert our attentions to a different one in the second month.

We can plan all this in the strategy session.

Our ongoing improvements will includes things like

• Changing the layout of your page to boost performance (normally the conversion rate is the best measure of performance)
• Altering the prominence and structure of key messaging such as guarantees, offers, refund/return policies etc..
• Changing the text of headlines, buttons and CTA (call to action) elements
  
• Changing the size, position and colour of "Subscribe" and "Add to Cart" buttons

No, this would be outside our scope.

Generally we find that a full redesign is not a good idea. You want to be making incremental changes to your site, and these should each come with specific success criteria.

A full redesign (just because) is likely to fail unless you know very precisely why you're doing it and how you're going to measure the outcome.

If after all this you desperately DO want a redesign, we can point you in the right direction.
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Our service would not include

• A full redesign of your website (see above).
• It's often hard to improve slow loading websites without changes to the infrastructure. We are very happy to discuss this and may or may not be able to include this within the service.
• Depending on your website's platform we may or may not be able to make massive structural changes e.g. to your checkout flow.
  
• Completely rewriting the text on your site would probably be out of scope, but making incremental changes to the important bits would not.